BFSI services

This award is to acknowledge digital marketing excellence in BFSI services sector. It is open to any brand operating in the BFSI services sector.

₹ 18000
Examples: Banking, Payment, Money Transfer, Insurance, Mutual Fund, Stock Broking etc
Consumer Products

This award is to acknowledge digital marketing excellence in Consumer Products sector. It is open to any brand operating in the sector.

₹ 18000
Examples: All fast moving consumer goods along with white goods eg TV, Refrigerator, Washing Machine etc
Real Estate

This award is to acknowledge digital marketing excellence in Real Estate Sector. It is open to any brand operating in the sector.

₹ 18000
Examples: Real Estate Developers, Mobile Apps, Real Estate Aggregators, Brokers etc
Education

This award is to acknowledge digital marketing excellence in Education Sector. It is open to any brand operating in the sector.

₹ 18000
Examples: Education Institutes, Institute Aggregators etc
Technology

This award is to acknowledge digital marketing excellence in Technology Sector. It is open to any brand operating in the sector.

₹ 18000
Examples: All Tech cos., Tech Solution Providers etc
Telecom

This award is to acknowledge digital marketing excellence in Telecom Hardware and Operator sector. It is open to any brand operating in the sector.

₹ 18000
Examples: Telecom Operators along with Mobile Phone / Tablet Makers etc
Media & Entertainment

This award is to acknowledge digital marketing excellence in Media and Entertainment Sector.It is open to any brand operating in the sector.

₹ 18000
Examples: TV Channels, Print Media, Radio Stations ,Movie Studios, OTT Platforms, Games etc
Ecommerce

This award is to acknowledge digital marketing excellence in E-commerce sector. It is open to any brand operating in the sector.

₹ 18000
Examples: All E-commerce platforms Multi-Brand or Single-sector etc
Travel & Leisure

This award is to acknowledge digital marketing excellence in Travel & Leisure Sector. It is open to any brand operating in the sector.

₹ 18000
Examples: OTAs, Other Hotel or Room or Apartment Aggregators etc
Transport

This award is to acknowledge digital marketing excellence in Transport Sector. It is open to any brand operating in the sector.

₹ 18000
Examples: Car Rentals,Fleet Providers, Pool Car Services, Local Transport Aggregators etc
Automotive

This award is to acknowledge digital marketing excellence in Automotive Sector. It is open to any brand operating in the automotive sector.

₹ 18000
Examples: OEMs, Auto Showrooms, Online Platforms, Aggregators etc
Retail

This award is to acknowledge digital marketing excellence in Retail Sector. It is open to any brand operating in retail sector.

₹ 18000
Examples: Offline Retail Stores Multi-Brand or Single-Brand etc
Media Technology / Platform

This award is to acknowledge digital marketing excellence in Media Technology or Platform Sector. It is open to any brand operating in this sector.

₹ 18000
Examples: Programmatic Platforms, SSPs, DSPs, Email solution Providers etc
Charities and Non-Profit

This award is to acknowledge marketing excellence in Charity or Non-Profit Sectors. It is open to any brand operating in the Charity or Non-Profit Sectors.

₹ 18000
Examples: Charitable Institutes, Charity Aggregators etc
Healthcare / Pharma

This award is to acknowledge digital marketing excellence in Healthcare and Pharma Sector. It is open to any brand / company operating in the sector.

₹ 18000
Examples: Pharma Companies, Healthcare Institute etc
Foodtech / Food

This award is to acknowledge digital marketing excellence in Foodtech / Food sector. It is open to any brand operating in the Foodtech / Food sector.

₹ 18000
Examples: Swiggy, Zomato, Uber eats etc
Sports

This award is to acknowledge digital marketing excellence in Sports sector. It is open to any brand operating in the Sports sector.

₹ 18000
Examples: Sports Accessories, Sporting events like, IPL Cricket, Kabaddi Premier League , Badminton Premier League etc...
Content Marketing

Recognising the best brand use of content across all disciplines including, video, mobile and online. Content Marketing sees brands use content to engage their target consumers, which either drives a better level of interaction with the brand, encourages more purchases, enhances loyalty or any other vital organisational aim.- Media, Telecom, Retail

₹ 18000
Examples: A Branded App, Microsite, Native Campaigns, A Branded Content Video etc
Social Media

Recognising excellence in brands social efforts like TV Show Promotion,Movie Promotion,Community Building,Social Awareness.This award will recognise the best use of social media by brands.

₹ 18000
Examples: Social Media Campaign, Paid or Earned media
User Experience and Design

Recognising excellence in brands user experience strategies and execution, along with design of every type. So whether it's a brilliant new website design, an intuitive mobile site, this is the category to enter.

₹ 18000
Examples: UI of an App, UI of a Website etc
Data, Analytics and Optimisation

Recognising excellence in brands use of Data, Analytics or skilled Optimisation.

₹ 18000
Examples: Use of Data to Optimize the Result of a Campaign - Also for Mobile and Data Driven Campaign
Video

Recognising excellence in use of Video, whether for advertising campaigns, content marketing, social or other digital marketing initiatives for Consumer Brands, Media Brands etc..

₹ 18000
Examples: Effective commercial in digital media, the effective use of media that drove results
PR / ORM

Recognising excellence in brands use of PR or Online Reutation Management and communications. It covers all aspects of the discipline, from great communications campaigns, through to corporate reputation and crisis management.

₹ 18000
Examples: Online PR or Online Reputation Management
Multichannel Marketing - Four Channels or more

Recognising the integrated marketing campaign which makes best use of every channel available. Open only to campaigns, Media brands, consumer brands, projects or brands using four or more media (e.g. print, web, mobile, outdoor etc), this award will demonstrate the best practice in real channel integration.

₹ 18000
Examples: Effectively using digital media (desktop or mobile) taking the thread from a traditional media campaign.
Search Marketing / Display Marketing

Recognising excellence in a brands use of search, whether it is paid, organic or a mix of the two.

₹ 18000
Examples: Best use of keywords
Sponsorship and Partner Marketing

Recognising excellence in brands' use of sponsorship activities and activation, along with partner marketing initiatives.

₹ 18000
Examples: Campaigns that drove sponsorships
Email Marketing

Recognising the best use of email.

₹ 18000
Examples: Email Marketing Campaign
Experiential

The experiential and events award is intended to recognise excellence in branded events and experiences that took place on digital space or onground. Whether it is festivals, a one-off branded event, major exhibition, ongoing experiential activity, Consumer Brands or Media Brands this is the award for it.

₹ 18000
Examples: Online Sale, AR, VR etc
Programmatic and Performance Marketing

Recognising excellence in brands use of Programmatic Marketing, Advertising, Automation and Performance Marketing.

₹ 18000
Examples: Programmatic or Performance Campaigns that drove results
Mobile and Apps Marketing

Recognising excellence in mobile marketing campaigns, strategies and initiatives - from SMS or app development, Digital Brands, Consumer Brands, innovative use of tablets or gamification.

₹ 18000
Examples: Mobile campaign, use of media mix and the App installs
CRM / Loyalty

Recognising excellence in brands use of customer relationship management and loyalty techniques. Whether it is a piece of sophisticated customer analysis, an innovative customer community or a new digital loyalty card, this award will recognise best practice in this area.

₹ 18000
Examples: Loyalty Cards, Vouchers in Desktop or Mobile
Digital and Direct Marketing

Recognising excellence in brands use of direct marketing, whether in desktop or mobile a direct mail or text message. This award is about recognising the marketing that demands a response and achieves it in spades.

₹ 18000
Examples: Direct message, Direct mail, IVR etc
Promotional / Shopper Marketing

Recognising the best use of promotional tactics, whether sales promotions, strategic digital voucher which creates compelling reasons for consumers to buy.

₹ 18000
Examples: In-strore digital activation, Contest that drove footfalls etc
Insight and Research

Recognising excellence in brand's use of their consumer or market understanding. So whether it's valuable quant or qual research put to practical use or market insights and trends that have revolutionised a business, this is the category.

₹ 18000
Examples: Research based digital campaigns
Display Agency of the Year

This category is open to entries from agencies that specialises in display advertising in digital media. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches.

₹ 0
Performance Agency of the Year

This category is open to entries from agencies that specialises in performance advertising (Search or Affiliate) in digital media. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches that drives the performance.

₹ 0
Marketer of the Year

This category is open to entries from all marketers / Brand who understood the power of digital. The brand has effectively used digital media over the years and is recognized as one of the top digital spenders in India.

₹ 0
Brand of the Year

This category is open to entries from all brands. The brand has effectively used digital media in last year. It's the most advertised brand in digital media.

₹ 0
Most Promising Digital Agency of the Year

This category is open to entries for agencies that are operational for not more than 5 years as on 31st December 2018.

₹ 0
Adgully Young Guns of the Year - (Agency and Marketer)

This category is free to enter and is aimed at seeking out the best young talent in the Industry both from the agency and marketers. The age limit of the participant should be between 24 years to 29 years on or before 31st December 2017.

₹ 0
Most Powerful Influencer on Digital

An individual who has a commanding presence on social media could be a YouTuber with immense fan following, an avid blogger, a youth icon who started a relevant conversation or movement on social media, a marketer who went much beyond brand promotion to make a powerful social commentary.

₹ 0
Best Crowdfunding Effort

Crowdfunding initiative / platform that made the most difference during the year. It could be in terms of helping an individual or a social cause or providing relief in case of a natural disaster. (For the year 2018)

₹ 0
Examples: Raises Money for Medical and Personal causes, NGOs and Creative Projects
Best Piece of Content on any OTT Platform

This category is aimed at seeking out the best piece of content on any OTT Platform.The Entries must have been Created, Produced, Published, Marketed, Screened, Aired or Reintroduced in India anytime between January 1, 2017 — December 31, 2017

₹ 18000
Examples: Web Series, or you could say programs or content like IPL,AIB etc
Best Actor among any OTT Content

This category is aimed at seeking out the best talent Male or Female actor who has given an outstanding performance in a said role. The Entries must have been Created, Produced, Published, Marketed, Screened, Aired or Reintroduced in India anytime between January 1, 2017 — December 31, 2017

₹ 18000
OTT Platform of the Year

The OTT platform that has come up with noteworthy original content and campaigns during the year. The standout factor would be in terms of number of subscribers gained, revenues and viewers on the platform.

₹ 18000
Award for Continuous Contribution to Digital Domain

This award felicitates exceptional contribution in the digital domain. The special category is devoid of any entry submission as it will be given to the achiever jointly decided by Adgully and the esteemed jury.

₹ 0
Emerging Influencer of the Year

Is there a Digital marketing genius in your organisation? Someone under 45 years of age and a inspiration of future minds, Nominate him/her . Emerging Influencer can be any of the following : Marketer | Creative | Film Maker / Producer | Entertainer | Digital Expert.

₹ 0
Emerging Influencer of the Year

Is there a Digital marketing genius in your organisation? Someone under 45 years of age and a inspiration of future minds, Nominate him/her . Emerging Influencer can be any of the following : Marketer | Creative | Film Maker / Producer | Entertainer | Digital Expert.

₹ 0

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